"Fenty Beauty was created for everyone - for women of all skin colors, personalities, attitudes and cultures." This is how Rihanna describes her vision for her globally hyped cosmetics brand. She launched a makeup line “so that women everywhere would be included”.
Since the launch of the brand at New York Fashion Week in 2017, the worldwide hype of FENTY BEAUTY's high-quality cosmetic products has not diminished. This is due to the brand's extensive range of products. Because: Diversity is key! Therefore, the products are available in over 50 different shades. Every skin type should find the perfect product for an irresistible individual look. FENTY BEAUTY is thus one of the first labels to create foundations for very light to very dark skin tones and setting new standards in the beauty world and making a political statement.
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
In addition, the products are not only 100% cruelty free but also predominantly vegan. And that's not all: Another special feature is the collaboration with the Clara Lionel Foundation, a non-profit foundation founded by Rihanna in 2012 that supports education and health programs worldwide.